Wear the culture. Own the streets

At Dead Rich, we don’t follow trends. We set them. Curated for the ones who live and breathe the hustle—those who know the grind, push boundaries, and live with purpose. Every piece we create is more than just fashion—it's a statement.

Small Batch. One-of-One.

We don’t mass produce. Everything is crafted either in small batches or one-of-one exclusives.

Once it’s gone, it’s gone. This is your chance to own something that nobody else has.