About

Welcome to Dead Rich, where authenticity meets street culture. Established in 2022, Dead Rich has emerged as a cutting-edge streetwear brand that embodies the raw essence of urban lifestyle. With our roots grounded in the music industry as a recording studio, we have evolved into a brand that resonates with the streets, crafting unique pieces that speak to the rebellious spirit within all of us.

At Dead Rich, we are committed to both creativity and craftsmanship. While we strive to create our pieces in-house, ensuring the highest quality and attention to detail, we also understand the value of sourcing high-quality blanks when necessary. Our priority is to maintain our authenticity while delivering exceptional garments that meet our standards.

In our pursuit of sustainability and reducing environmental impact, we embrace the practice of upcycling. By repurposing and transforming existing garments, we give new life to clothing and contribute to a more sustainable fashion industry. This approach allows us to infuse our creations with a unique blend of style and consciousness, making a positive impact on both fashion and the planet.

Our inspiration is drawn from the vibrant tapestry of street culture that surrounds us. We believe in staying tapped into the pulse of the streets, absorbing the energy and influence of diverse communities. This continuous connection allows us to create clothing that not only captures the essence of the urban landscape but also serves as a canvas for self-expression.

Dead Rich is more than just a brand; it's a lifestyle. We embrace the idea that fashion is a powerful means of self-identity and personal storytelling. Through our collections, we strive to empower individuals to embrace their true selves, encouraging them to express their unique personalities without fear or limitation.

We understand that true streetwear is not just about fashion; it's about fostering a sense of belonging and community. Dead Rich is a platform that brings together like-minded individuals who share a passion for authenticity, creativity, and urban culture. We invite you to join our movement and become a part of our ever-growing family.

As we continue to evolve, Dead Rich remains dedicated to pushing boundaries and redefining the streetwear landscape. We believe in challenging norms, exploring new territories, and leaving an indelible mark on the world of fashion. We invite you to explore our collection and discover the spirit of Dead Rich—a brand that encapsulates the true essence of the streets